Friday, August 17, 2007

Who will win: Zuma or Facebook?

Park Associates has put out somewhat doubtful information regarding the popularity of casual games. As much as I tend to think positive and like casual online games, I find it somewhat difficult to digest the news.

Park Associates is right about casual games being current and cool topic at the moment. Anyhow it surely is quite a challenge to compare registered users (e.g. Second Life), actual users (e.g. LinkedIn) and non-registered users (casual game sites) against each other. Most of casual game sites run solely on advertising revenue and do not ask for registration. It is true that you can buy the games in a "try-before-buy" matter but I would say it is exaggerated to say casual game sites have more mature revenue models. Additionally I wonder how Park Associates actually compare SNSs with casual game sites? What type of sites actually belong into this category (btw)? Fun games, money games, puzzle games, short games, simple games...?

Whatever the case, this is surely an interesting topic to discuss. According to Park Associates: "While developers and publishers look to sites such as YouTube, Facebook and MySpace as inspiration for community features in upcoming games, research shows that 34 % of US internet users play games online on a weekly basis (and according to one study more than half are females), compared to 29 % who visit online video sites and 19 per cent interested in social networking."

That's something!

[Partial source]

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