Monday, March 17, 2008

Carbonhero & friends at PixelAche08

I visited Pixelache University ´08 on Saturday at Kiasma (Helsinki Finland). It was nice to see a lot of buzz and people at the sessions. Just to contribute the discussion I would like to rise a few details from the "Travelling without moving" session.

Videoconference system works nicely WHEN it works. This time most of my energy went to filtrating the message from the echo and noise caused by some technical problems. Two of the introductions were held from the distance. First Matt Jones on Doppler and then Daniel Peltz on "Response Call" international video dialogue project.

The presentation on Dopplr (a service for frequent travelers) focused on social networking and linking Dopplr with AMEE platform to calculate ones personal carbon footprint. Call and Response is an international video dialogue project that has engaged media makers in Cameroon, Sweden, Korea, France, South Africa and the U.S. in collective productions aimed at exploring the potential of networked video environments.

After that John Thackara talked briefly about "From Myspace to fakespace". He also put the presentation to his blog. Andreas Zachariah talked about Carbonhero. It was pretty nice mobile app utilizing existing technologies in a novel and innovative way to reveal to its user their own unique Travel Carbon Footprint.

One of the nicest new terms was "brand parasite" coined by Niko Punin. Indeed there are already business "parasites" in virtual services (e.g. Second Life). In this world of open networks, WoM and viral marketing, brand parasites are not that far fetched alternative for the future.

That also reminded me of Virtual World 2008 which will be held in New York at the beginning of April. There is one session focusing on branded virtual goods. That is not really connected to Niko's idea but anyhow... made me to think of "real" and "virtual" brands as well as openness as a part of brand development or brand image.

1 comment:

Markus said...

Good Job! :)