Friday, January 09, 2009

% of girlgamers on the rise - 31% of WoW players female

I spent some time browsing comScores data from 08. Lately I have been looking at MMOs and girls' online activities. I have posted quite a few messages to Twitter on the subject (check out souplala if you are interested to find some data about girls' online activities and MMOs).

comScore also provides somewhat interesting data regarding girl gamers. They indicate significant user growth among teenage girls between the ages of 12 and 17 and women between the ages of 55 and 64.

I was also a bit surprised that no more than 31% of WoW users are female but considering the huge number of players (nearly 12M) it might not be that surprising after all?

The last graph is not 100% relevant for this post but I though of putting it there anyhow. Even if it does not talk about gaming or SNSs it nicely highlights some differences between female and male consumers. If consuming virtual items is anyway in line with this it reveals something about general interests and potential activities online.

1 comment:

SonjaK said...

not anything to do with gaming really but this video is so charming. A nine year-old girl in India has passed the Microsoft Certified Professional Exam.

Go girl!