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RT: My game blog at Tilt.tv blog (in Finnish).
TechSoup talks about digital games, users as innovators, social media & experimental games.
"15-24 and 25-34 year olds averaging 5.4 hours per user per month compared with 3.7 hours per month among users age 55 and older. Social networking was the second most popular online activity in the U.K. based on average time spent per user (4.6 hours), trailing only instant messaging (8.6 hours)."
Age Profile of U.K. Social Networking Site Category Visitors May 2009 Total U.K., Age 15+ - Home & Work Locations Source: comScore World Metrix | ||
Age Segment | % Reach | Average Hours per Visitor |
Total U.K. Internet Audience | 80% | 4.6 |
Persons: 15-24 | 86% | 5.4 |
Persons: 25-34 | 89% | 5.4 |
Persons: 35-44 | 79% | 4.3 |
Persons: 45-54 | 77% | 3.9 |
Persons: 55+ | 67% | 3.7 |
*Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.
This is also interesting: "Kids from two to 11 years of age are spending 63 percent more time online than they did five years ago, says a report released Monday from Nielsen Online. Children in that age range were online an average of 11 hours in May 2009 versus just 7 hours in May 2004." (Source: Nielsen/Cnet)