Assembly09 post mortem (from my viewpoint)

Four sunny summer days were well spent indoors at Assembly09. I was promoting a game concept & prototyping competition, meeting friends and following compos. There was high number of fast and extreme music entries, some nice fast graphics entries and - as expected - some amazing entries to 64 and demo compos. Some of my favorites (any category) were Proof of Concept, Frameranger and irrelephant. Check out all Assembly Compo entries from Assembly TV.

For those who don't know: Assembly is one of the biggest demo scene & gaming events in Europe. Assembly Summer gathered ~6000 participants out of which 500 are girls! Awesome - Go girls! Assembly is about participating in compos (in music, graphics, programming demos etc.), hanging around with friends, playing games (lots of WoW and and CS players around), chatting, staying at the Arena 24/7 for 4 days and eating lots of junk food. It must be overwhelming experience for the youngest participants which were not much more than 10 year olds. It was also nice to see some people staying overnight with their small babies. That was kinda cool - Go Next Gen!

Besides gaming and compos there was ArtTech seminar running on various topics. I followed indie sessions. Cactus gave a good preso [the same (?) as at GDC09], Blueberry Garden show didn't give that much new ideas and Petri Purho was such a Prince Charming as always. He were basically going through a set of really funny and cool indie games. My favorite was the "get that f**ing raccoon out of the gears!" game (EnviroBear), turning levels thingie (Punishment) and Cactus stuff (Psychosomnium) of course. If not groundbreaking new ideas, at least we got good laugh by watching Petri playing.

Paf Concept & prototype competition will be running until the end of August09 and the results will be out by the end of September. Assembly compos were dominated by men but I truly wish to see entries from girls to this concept competition. All in all -- it is all about good new ideas!

Editing a book and preparing for Assembly09

I am putting together a book focusing on three pioneer countries of the 1990s in digital networking (wired/wireless). The book focuses on 15-29 year olds in Japan, South Korea and Finland and shares very interesting hands-on examples of digital networking and how it is changing the work life as well as ways to spend spare time. It will be out next year! We will also be sharing quite a bit of research data and articles online. More about that later. One relevant / related data from comScore: "Social networking has become a mainstream online activity among all age groups, with 80 % of the total U.K. online population having visited a site in the category in May09. Penetration was highest amongst 25-34 year old Internet users, 89 % of whom visited the category during the month, followed by 15-24 year olds (86 %)."

"15-24 and 25-34 year olds averaging 5.4 hours per user per month compared with 3.7 hours per month among users age 55 and older. Social networking was the second most popular online activity in the U.K. based on average time spent per user (4.6 hours), trailing only instant messaging (8.6 hours)."

Age Profile of U.K. Social Networking Site Category Visitors May 2009 Total U.K., Age 15+ - Home & Work Locations Source: comScore World Metrix
Age Segment	% Reach	Average Hours per Visitor
Total U.K. Internet Audience	80%	4.6
Persons: 15-24	86%	5.4
Persons: 25-34	89%	5.4
Persons: 35-44	79%	4.3
Persons: 45-54	77%	3.9
Persons: 55+	67%	3.7

*Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.

This is also interesting: "Kids from two to 11 years of age are spending 63 percent more time online than they did five years ago, says a report released Monday from Nielsen Online. Children in that age range were online an average of 11 hours in May 2009 versus just 7 hours in May 2004." (Source: Nielsen/Cnet)

I am also preparing for Assembly09 which is just nine days away. I (together with the Paf crew) have been putting together concept & prototyping competition. I am especially hoping that women will see that competition as an opportunity. A prototype of a game is always a bonus but not a must. All in all -- Assembly is really fantastic event, I would recommend anyone just to check it out. It is quite pricey (35 euros) but there is lots of things happening, concerts and dj sessions every night etc. Hope to see you there!

Assembly for tourists

If you consider visiting Finland next summer (beginning of August), do include Assembly computer festival to your itinerary. You don't have to be into games, digital music, youth culture or anything like. Assembly is a huge experience for tourists as well. Or perhaps you would prefer moving your office to Arena for four days ;)? The atmosphere is something completely different and out of the ordinary. This year over 5000 participants (~20 countries) settled to Helsinki Arena for four days and competed in different compo categories (from music and graphics to programming). Also Finnish Dance Gamers and GuitarHero gurus were there as well as working members from Finnish game developers association. Pelikone.fi web site was released. It is yet another "user generated games" site. (You'll find most recent ones (=Uusimmat) and Most popular ones measured by number of plays (=Pelatuimmat) and Most popular ones measured by the rating (=Parhaimmat). Also cool IRC-Galleria page was set up for Assembly.


The first photo is an overview of the Arena (from 2004) and the cute pink cuff is from this year ;)