Tuesday, September 29, 2009

Online video rules ok

Interesting research data from comScore (with US focus).
  • The top video ad networks in terms of their actual delivered reach were: Tremor Media Video Network (19.5 percent penetration of all online video viewers), BrightRoll Video Network (16.2 percent penetration), and BroadbandEnterprises.com (14.8 percent penetration).
  • 81.6 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 582 minutes of video, or 9.7 hours.
  • 120.5 million viewers watched nearly 10 billion videos on YouTube.com (82.6 videos per viewer).
  • 44.9 million viewers watched 340 million videos on MySpace.com (7.6 videos per viewer).
  • The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer.
  • The duration of the average online video was 3.7 minutes.


1 comment:

Nitheesh said...

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